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Case Studies:

Brand Strategy

Brand strategy refers to the long-term plan designed to develop and establish a successful brand in order to achieve specific goals. It is directly linked to the brand’s overall business strategy and embodies aspects such as the brand's purpose, values, and personality. It involves understanding the target audience, analyzing the competitive landscape, and identifying unique value propositions. The end result is a comprehensive guide that influences all aspects of communication and interaction with customers to create a consistent brand experience.

Brand strategy refers to the long-term plan designed to develop and establish a successful brand in order to achieve specific goals. It is directly linked to the brand’s overall business strategy and embodies aspects such as the brand's purpose, values, and personality.

Our Strategic Tools

1. brand discovery + research

2. Brand definition

3. audience targeting

4. brand positioning

5. messaging

6. Touchpoint Analysis

7. Brand Brief

Case Studies

This involves a deep understanding of the business goals, its market positioning, competitive landscape, and target audience. Through market research, customer interviews, and other methods, a clear picture of the brand's current standing and future potential is established.

This involves getting a deep understanding of the business goals, its market positioning, competitive landscape, and target audience. Through market research, customer interviews, and other methods, a clear picture of the brand's current standing and future potential is established.

Here, the core identity of the brand is formed - the mission, vision, values, personality, and unique selling proposition (USP). This step serves to outline the unique aspects of the brand that differentiates it from the competition.

This stage involves creating detailed personas of the target audience, encompassing demographic data, interests, behavior patterns, motivations, and pain points. These personas will guide the brand messaging and positioning.

Define how the brand should be perceived in the minds of the target audience relative to competitors. A positioning statement is typically created, outlining the unique value the brand provides to its target market.

Develop key messaging points that convey the brand's values, mission, and value propositions in a way that resonates with the target audience. This might include taglines, slogans, headlines, body copy, etc.

Identify all the points of interaction between the brand and its customers and ensure consistency in brand experience across all these touchpoints.

A dossier summarizing all the information gathered and produced regarding the brand, its core goals and strategy that serves as a compass towards implementation of the brand strategy across all platforms, ensuring a cohesive and consistent brand experience.

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Concept Design & Art

A multi-step journey involving the creation of unique visual ideas and solutions that communicate a specific message or feeling and embody the identity of an intellectual property, be it a brand, a world, a product, or a service. In short, it's about giving shape to ideas.

Our Creative Framework

1. Grasping the brief

2. creative research & Inquiry

3. branstorming/moodboarding

4. development & Review

5. Review, Testing & Refinement

6. Shaping

7. Presentation, review & Delivery.

Case Studies

In this first step, understanding the client's goals, audience, and what they want to communicate or achieve with the project is essential. The briefing stage will often include meetings, questionnaires, and extensive discussions to make sure everyone is on the same page.

Before design and ideation, it's crucial to gather as much information as possible about the subject matter, target audience, and market trends. This can help ensure that the concept design and art will be relevant and effective.

Based on the brief and research, start generating ideas and visual references. A moodboard can be a useful tool to collect these initial ideas and set the tone for the project.

This stage involves translating ideas into rough sketches or digital renderings. The goal is to create a variety of concepts that achieve the goals set out in the brief.

Testing, iterating and sifting until together we reach to the most promising concepts and begin to refine them. This involves constant collaborator feedback, iterating on designs, and working through different versions of a concept.

Once a concept has been chosen and refined, the final artwork can be created. This might involve digital rendering, painting, or other forms of art production depending on the project and its requirements.

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Visual Identity

Picture a brand or IP's visual identity as its 'face' - a carefully curated collection of elements like the logo, typography, color palette, artistic style, and imagery. But, much like a compelling character in a well-crafted novel, it's more than just its physical description.This 'face' is a visual echo of the brand's core essence, its values and its promises, all translated into a language of design. These components work together, each adding a stroke to a distinctive portrait that lives vividly in the mindscape of its audience.Just as consistent characters earn trust in a narrative, a coherent and authentic visual identity establishes an unspoken pact of trust with its audience. It's this very trust that shapes the audience's perception, gradually deepening their connection with the brand - the subtle magic that turns first-time customers into lifelong patrons.

Identity Framework

1. Brief + Concept Review

2. Creative Direction

3. Shaping & Development

4. Review & Iterations

5. Implementation

Case Studies

This part assumes you've already got your brand or project strategy sorted, so we can dive right into the visuals (If not, please check Brand Strategy). The Brief is our roadmap for what comes next. We sit down to chat about what you’re all about and what you want the world to see. We’ll look at any ideas you already have, make sure needs, wants and goals are aligned, and plan our next moves.

Based on the initial briefing, we establish the design direction. This includes selecting key themes, design styles, and the overall emotional tone your project’s identity should convey.

Here, we bring the design direction to life. We create drafts a visual kit of parts, from logotypes, to icons, fonts, explore color schemes, to minutiae like lineweights, motion and animation until we achieve a cohesive visual language in which every piece plays a role in conveying your project’s identity. We may run A/B tests to validate our choices.

We're almost there. Now we take a step back and look at what we’ve made. This is the time for any tweaks, and to get some fresh eyes on the project. We’ll make sure it’s all making sense and hitting the right notes.

Once the identity passes review, it's time for deployment. This involves integrating the new visual identity into all brand/IP’s materials and touchpoints, often accompanied by an implementation guide for consistency.

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